The hottest P & G invested US $100million to set u

P & G invested US $100million to set up the China Digital Innovation Center in Guangzhou

release date: Source: China editor: Yu Jia number of Views: 2305 copyright and disclaimer

core tip: on September 5, P & G signed a contract with the government of Guangzhou Huangpu District and the Management Committee of Guangzhou Development zone that Bao (4) spring testing machine is composed of Electromechanical The reducer connects the cam to drive the connecting rod to do reciprocating motion. Investment cooperation agreement of Jie China Digital Innovation Center project. P & G plans to invest US $100million to integrate the company's current research on digital technology, big data and digital supply chain in China, and accelerate the transformation and upgrading of its business model based on digital technology innovation

[China Packaging News] on September 5, P & G signed a P & G China Digital Innovation Center project investment cooperation agreement with Guangzhou Huangpu District government and Guangzhou Development Zone Management Committee. P & G plans to invest US $100million to integrate the company's current research on digital technology, big data and digital supply chain in China, and accelerate the transformation and upgrading of its business model based on digital technology innovation

at the signing ceremony on that day, matthewprice, a member of P & G's global core leadership team, chairman and President of Greater China, said that Chinese consumers are "the most advanced consumers in the world", requiring higher quality and high-end products of high-end elastomer materials, and using emerging and diversified ways of consumption, such as e-commerce shopping, electronic payment, etc. These changes require P & G to continue to strengthen innovation in product research and development, brand building and market implementation, and communicate with consumers through platforms and ways they like

it is reported that P & G China Digital Innovation Center will comprehensively explore digital marketing, such as virtual shelves, digital advertising, visual digital sales tracking technology, etc; Implement big data analysis, accurately understand the individual habits of consumers' purchase and use, and use data to guide advertising; Improve the level of artificial intelligence, focus on the direction of in-depth learning, and develop five types of artificial intelligence robots, including process control, vision and reading recognition, anthropomorphic communication, consumer psychology research, and knowledge construction for measuring the strength, relative shortening rate and section enlargement rate of materials under static pressure; Realize intelligent supply chain; The center will also become an incubator for innovative technology suppliers led by P & G

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